Why is SEO so important to your online business?
The answer is fairly simple, internet traffic. Traffic refers to the visitors your website attracts. The greater the traffic, the more popular your website becomes and subsequently gathers enough potential to generate revenues.
How to avail this much internet traffic? This is where SEO straddles along. It gets your website among the top search results of Google, providing the limelight it needs to get all those customers on board with your online business.
Consider this. If your webpage is ranked on the second page of Google search results, it’s only capturing about 15% of the total user clicks which could be visitors to your website. Meanwhile, the top three search results capture around 60% of the clicks.