Websites are a collection of content, and content is a tool for advertising. Good content captures search-engine results and piques the interest of website visitors as well. However, content marketing is so much more than making blog-posts and sharing them over social profiles.
Single Grain’s content marketing campaign comprises of three discrete phases:
1) Content marketing increases traffic and provides data to keep future content releases even more successful.
2) Engaging the audience using contexts it usually best responds to. This database of repeated visitors keeps expanding even after the advertising campaign.
3) After building an audience, all that remains is to apply digital marketing techniques which convert content marketing into higher product sales and greater overall profitability.
Here’s what we offer at Single Grain: Content Analysis, competitive gap research, internal link development, maximal search-engine exposure and social promotion. Info-graphics wield immense power. They not only supplement a firm’s authority, but instill a strong online presence that dramatically stimulates brand awareness.
Single Grain’s high-quality info-graphic design helps drive traffic through social media and backlinks. The first step is to unearth the hot-button issues of customers and then craft info-graphics that will capture the audience’s attention. Once the audience is captured, initial research is carried out where data analysts probe the web for key points to support a chosen theme and ensure that info-graphics are non-erroneous as well as compelling to read. Next, designers map out the best layout for the final info-graphic output. All layouts are customized for optimum visual impact such that their designs are uniquely distinguishable from various info-graphic templates that exist online. Lastly, the wireframe is poured in with catchy images for the purpose of engaging the audience and retaining reader-attention. This enables the audience to sift through company info-graphics and become more aware of the brand name and logo.